Occupational Employment and Wage Statistics
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Occupational Employment and Wages, May 2023
27-3031 Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
National estimates for Public Relations Specialists
Industry profile for Public Relations Specialists
Geographic profile for Public Relations Specialists
National estimates for Public Relations Specialists:
Employment estimate and mean wage estimates for Public Relations Specialists:
| Employment (1) |
Employment
RSE (3) |
Mean hourly
wage |
Mean annual
wage (2) |
Wage RSE (3) |
| 275,550 |
1.5 % |
$ 37.37 |
$ 77,720 |
0.9 % |
Percentile wage estimates for Public Relations Specialists:
| Percentile |
10% |
25% |
50%
(Median) |
75% |
90% |
| Hourly Wage |
$ 18.55 |
$ 24.17 |
$ 32.09 |
$ 44.37 |
$ 60.68 |
| Annual Wage (2) |
$ 38,570 |
$ 50,280 |
$ 66,750 |
$ 92,290 |
$ 126,220 |
Industry profile for Public Relations Specialists:
Industries with the highest published employment and wages for Public Relations Specialists are provided.
For a list of all industries with employment in Public Relations Specialists, see the Create Customized Tables function.
Industries with the highest levels of employment in Public Relations Specialists:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Advertising, Public Relations, and Related Services |
38,000 |
7.60 |
$ 43.46 |
$ 90,400 |
| Colleges, Universities, and Professional Schools |
18,520 |
0.60 |
$ 32.96 |
$ 68,550 |
| Business, Professional, Labor, Political, and Similar Organizations |
15,360 |
3.59 |
$ 37.89 |
$ 78,820 |
| Management of Companies and Enterprises |
14,960 |
0.54 |
$ 42.04 |
$ 87,450 |
| Local Government, excluding Schools and Hospitals (OEWS Designation) |
14,480 |
0.26 |
$ 35.41 |
$ 73,650 |
Industries with the highest concentration of employment in Public Relations Specialists:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Advertising, Public Relations, and Related Services |
38,000 |
7.60 |
$ 43.46 |
$ 90,400 |
| Social Advocacy Organizations |
11,100 |
4.39 |
$ 33.77 |
$ 70,230 |
| Grantmaking and Giving Services |
6,490 |
4.10 |
$ 41.53 |
$ 86,380 |
| Business, Professional, Labor, Political, and Similar Organizations |
15,360 |
3.59 |
$ 37.89 |
$ 78,820 |
| Spectator Sports |
2,200 |
1.46 |
$ 26.28 |
$ 54,660 |
Top paying industries for Public Relations Specialists:
| Industry |
Employment (1) |
Percent of industry employment |
Hourly mean wage |
Annual mean wage (2) |
| Software Publishers |
2,290 |
0.35 |
$ 59.34 |
$ 123,430 |
| Computer and Peripheral Equipment Manufacturing |
240 |
0.15 |
$ 58.11 |
$ 120,860 |
| Merchant Wholesalers, Nondurable Goods (4242 and 4246 only) |
890 |
0.23 |
$ 57.77 |
$ 120,160 |
| Petroleum and Coal Products Manufacturing |
50 |
0.05 |
$ 57.49 |
$ 119,570 |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities |
2,980 |
0.28 |
$ 56.11 |
$ 116,700 |
Geographic profile for Public Relations Specialists:
States and areas with the highest published employment, location quotients, and wages for Public Relations Specialists are provided.
For a list of all areas with employment in Public Relations Specialists, see the Create Customized Tables function.
States with the highest employment level in Public Relations Specialists:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| California |
29,520 |
1.65 |
0.91 |
$ 42.20 |
$ 87,770 |
| Texas |
26,380 |
1.95 |
1.07 |
$ 31.77 |
$ 66,070 |
| New York |
25,080 |
2.67 |
1.47 |
$ 43.03 |
$ 89,490 |
| Florida |
20,330 |
2.12 |
1.17 |
$ 32.09 |
$ 66,740 |
| District of Columbia |
17,320 |
24.68 |
13.60 |
$ 54.93 |
$ 114,250 |
States with the highest concentration of jobs and location quotients in Public Relations Specialists:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| District of Columbia |
17,320 |
24.68 |
13.60 |
$ 54.93 |
$ 114,250 |
| Vermont |
1,150 |
3.83 |
2.11 |
$ 33.57 |
$ 69,820 |
| Missouri |
8,960 |
3.12 |
1.72 |
$ 33.05 |
$ 68,740 |
| New York |
25,080 |
2.67 |
1.47 |
$ 43.03 |
$ 89,490 |
| Rhode Island |
1,290 |
2.64 |
1.46 |
$ 36.99 |
$ 76,950 |
Top paying states for Public Relations Specialists:
| State |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| District of Columbia |
17,320 |
24.68 |
13.60 |
$ 54.93 |
$ 114,250 |
| Washington |
6,460 |
1.85 |
1.02 |
$ 44.11 |
$ 91,740 |
| Georgia |
5,490 |
1.15 |
0.64 |
$ 43.77 |
$ 91,040 |
| New York |
25,080 |
2.67 |
1.47 |
$ 43.03 |
$ 89,490 |
| California |
29,520 |
1.65 |
0.91 |
$ 42.20 |
$ 87,770 |
Metropolitan areas with the highest employment level in Public Relations Specialists:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| New York-Newark-Jersey City, NY-NJ-PA |
23,770 |
2.50 |
1.38 |
$ 44.21 |
$ 91,950 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV |
23,020 |
7.45 |
4.10 |
$ 52.28 |
$ 108,730 |
| Los Angeles-Long Beach-Anaheim, CA |
11,450 |
1.85 |
1.02 |
$ 39.07 |
$ 81,260 |
| Dallas-Fort Worth-Arlington, TX |
8,510 |
2.14 |
1.18 |
$ 33.42 |
$ 69,510 |
| Miami-Fort Lauderdale-West Palm Beach, FL |
7,200 |
2.65 |
1.46 |
$ 32.45 |
$ 67,500 |
| Boston-Cambridge-Nashua, MA-NH |
6,300 |
2.28 |
1.26 |
$ 42.50 |
$ 88,390 |
| Chicago-Naperville-Elgin, IL-IN-WI |
5,690 |
1.26 |
0.70 |
$ 37.51 |
$ 78,020 |
| San Francisco-Oakland-Hayward, CA |
5,650 |
2.33 |
1.29 |
$ 48.61 |
$ 101,100 |
| Houston-The Woodlands-Sugar Land, TX |
5,440 |
1.71 |
0.94 |
$ 33.04 |
$ 68,710 |
| Minneapolis-St. Paul-Bloomington, MN-WI |
5,290 |
2.77 |
1.53 |
$ 36.72 |
$ 76,380 |
Metropolitan areas with the highest concentration of jobs and location quotients in Public Relations Specialists:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| Washington-Arlington-Alexandria, DC-VA-MD-WV |
23,020 |
7.45 |
4.10 |
$ 52.28 |
$ 108,730 |
| Ames, IA |
200 |
4.29 |
2.36 |
$ 30.28 |
$ 62,970 |
| Columbia, MO |
410 |
4.24 |
2.33 |
$ 30.42 |
$ 63,270 |
| Burlington-South Burlington, VT |
500 |
4.13 |
2.28 |
$ 33.01 |
$ 68,650 |
| Lansing-East Lansing, MI |
870 |
4.11 |
2.27 |
$ 34.92 |
$ 72,640 |
| Ithaca, NY |
190 |
3.90 |
2.15 |
$ 35.90 |
$ 74,670 |
| Olympia-Tumwater, WA |
470 |
3.79 |
2.09 |
$ 36.44 |
$ 75,780 |
| Jefferson City, MO |
280 |
3.67 |
2.02 |
$ 29.96 |
$ 62,310 |
| Missoula, MT |
230 |
3.55 |
1.96 |
$ 28.06 |
$ 58,360 |
| Manhattan, KS |
140 |
3.51 |
1.93 |
$ 27.41 |
$ 57,010 |
Top paying metropolitan areas for Public Relations Specialists:
| Metropolitan area |
Employment (1) |
Employment per thousand jobs |
Location quotient (9) |
Hourly mean wage |
Annual mean wage (2) |
| San Jose-Sunnyvale-Santa Clara, CA |
1,800 |
1.58 |
0.87 |
$ 55.86 |
$ 116,180 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV |
23,020 |
7.45 |
4.10 |
$ 52.28 |
$ 108,730 |
| California-Lexington Park, MD |
40 |
0.92 |
0.51 |
$ 48.61 |
$ 101,100 |
| San Francisco-Oakland-Hayward, CA |
5,650 |
2.33 |
1.29 |
$ 48.61 |
$ 101,100 |
| Sacramento--Roseville--Arden-Arcade, CA |
2,120 |
2.02 |
1.11 |
$ 46.77 |
$ 97,280 |
| Seattle-Tacoma-Bellevue, WA |
4,540 |
2.19 |
1.20 |
$ 46.63 |
$ 96,990 |
| Atlanta-Sandy Springs-Roswell, GA |
3,910 |
1.39 |
0.77 |
$ 46.52 |
$ 96,760 |
| Vallejo-Fairfield, CA |
140 |
1.05 |
0.58 |
$ 44.94 |
$ 93,460 |
| Midland, MI |
90 |
2.55 |
1.40 |
$ 44.34 |
$ 92,220 |
| New York-Newark-Jersey City, NY-NJ-PA |
23,770 |
2.50 |
1.38 |
$ 44.21 |
$ 91,950 |
Nonmetropolitan areas with the highest employment in Public Relations Specialists:
Nonmetropolitan areas with the highest concentration of jobs and location quotients in Public Relations Specialists:
Top paying nonmetropolitan areas for Public Relations Specialists:
About May 2023 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates
These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia.
The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.
The percentile wage estimate is the value of a wage below which a certain percent of workers fall.
The median wage is the 50th percentile wage estimate—50 percent of workers earn less than the median and 50 percent of workers earn more than the median.
More about percentile wages.
(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.
(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours;
for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.
(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.
(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration.
A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.
Other OEWS estimates and related information:
May 2023 National Occupational Employment and Wage Estimates
May 2023 State Occupational Employment and Wage Estimates
May 2023 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates
May 2023 National Industry-Specific Occupational Employment and Wage Estimates
May 2023 Occupation Profiles
Technical Notes
Last Modified Date: April 3, 2024
United States Department of Labor
