整合营销学

    常见学位

    MBA

    签证敏感度

    高中课程准备

    理科、文科

    专业领域

    商科

    世界第一大学

    哈佛大学 *(4)

    整合营销传播(Integrated Marketing Communication, IMC)是市场营销与企业发展相结合的多市场营销学科,达到多种途径的企业品牌建立与推广。

    美国广告公司协会(American Association of Advertising Agencies,4As)给整合营销学下的定义是:“整合营销学是一个营销传播计划概念,要求充分认识用来制定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反映广告、销售促进合公共关系——并将之结合,提供具有良好清晰度、连贯性的信息,使传播影响力最大化。”

    学习内容

    ●企业文化

    企业理念与使命

    员工职业操守

    企业内部沟通

    ●四个“P”

    Price:价格、定价与捆绑式服务

    Product:产品设计包装、价值

    Promotion:促销

    Place:购买点

    ●广告

    广播视频广告:广播、印刷、互联网、视频、电视销售;

    户外广告:广告牌、街道设施、体育场馆、休息区、地铁广告、出租车、公交;

    在线广告:邮件、移动市场、网购、网上在线直销平台、宣传单、产品目录的发布、宣传信件、促销、优惠券、直邮、厂价直销、基层/社区营销;

    ●互联网市场

    电子商务、搜索引擎优化(SEO)、搜索引擎营销(SEM)、移动营销、电子邮件营销、社会化媒体(Facebook、Twitter、谷歌、Youtube、维基百科)

    ●销售

    销售材料(销售单、小册子、简报)

    安装、帮助用户、退货维修

    ●公共关系

    特别活动、访谈、会议演讲、行业奖项、新闻发布会、新闻发布、宣传噱头、社会参与、慈善参与及活动

    ●促销

    竞赛、优惠券、产品样本(赠品)、奖品、折扣、特价活动

    ●展销会

    摊位、产品演示

    ●企业慈善

    捐赠、志愿活动、慈善行动

    大学排名

    2014QS战略决策(Strategy)MBA排名:

    2013

    School

    1

    Harvard Business School

    2

    INSEAD - France

    3

    The Wharton School, University of Pennsylvania

    4

    Stanford University Graduate School of Business

    5

    London Business School

    6

    IE Business School

    7

    The Kellogg School of Management, Northwestern University

    8

    Columbia Business School, Columbia University

    9

    IMD

    10

    The University of Chicago Booth School of Business

    11

    Sloan School of Management, Massachusetts Institute of Technology (MIT)

    12

    IESE Business School, University of Navarra

    13

    Indian Institute of Management, Ahmedabad

    14

    Stern School of Business, New York University (NYU)

    15

    HEC MBA Program (Paris)

    16

    Haas School of Business, UC Berkeley

    17

    ESADE Business School

    18

    The St.Gallen MBA, University of St.Gallen

    19

    Indian School of Business

    20

    Oxford University, Said Business School

    21

    Yale School of Management, Yale University

    22

    SDA Bocconi School of Management

    23

    Indian Institute of Management, Bangalore

    24

    Judge Business School, University of Cambridge

    25

    Tuck School of Business at Dartmouth

    26

    Boston University School of Management

    27

    Tepper School of Business, Carnegie Mellon University

    28

    UCLA Anderson School of Management

    29

    Indian Institute of Management Calcutta

    30

    University of Michigan, Ross School of Business

    31

    The Fuqua School of Business, Duke University

    32

    Desautels Faculty of Management at McGill University

    33

    University of Virginia Darden School of Business

    34

    Thunderbird School of Global Management

    35

    Melbourne Business School, The University of Melbourne

    36

    S.C. Johnson Graduate School of Management, Cornell University

    37

    Richard Ivey School of Business, The University of Western Ontario

    38

    The University of Hong Kong, Faculty of Business and Economics

    39

    Warwick Business School, University of Warwick

    40

    Joseph L. Rotman School of Management, University of Toronto

    41

    S. P. Jain Institute of Management and Research

    42

    Monash University Faculty of Business and Economics

    43

    Sauder School of Business, University of British Columbia

    43

    ESSEC Business School

    45

    Copenhagen Business School

    46

    Nanyang Business School, Nanyang Technological University

    47

    Cass Business School

    48

    Vlerick Leuven Gent Management School

    48

    WHU Otto Beisheim School of Management

    50

    Manchester Business School, The University of Manchester

    *(2)

    参考资料

    (1)Integrated marketing communications Wikipedia

    学校列表

    美国

    本科

    综合性大学(非完全列表):

    芝加哥洛约拉大学

     

    文理学院(非完全列表):

    研究生

    非完全列表:

    西北大学

     

     

     

     


    Sat Sep 27 16:09:01 CST 2014
    最后修改时间: